Jan 30, 2011

Unsubscribe me !

It's been a long time since I last posted on this blog.
The main reason for this is that I didn't have much time, another  reason is I didn't have much to say.
However, this week I decided to unsubscribe to all the different Newsletters I was subscribed to in france (now living in Canada, these newsletter were not very interesting to me.

I thought unitl now that most of the best practices for unsubscribe processes were respected by all (or most) advertisers. I was wrong.

Out of the - more or less - 50 newsletter processes I had to unsubscribe from, a couple, had a direct unsubscrbe, landing on the confirmation page, most of the unsubscribe links landed on a pre-filled form where I just had to submit.
However, I found out quite a few newsletters where I had to type in my email (which is not too bad) but also 5 newsletters where I had to log in to an account (to which I of course lacked the credentials).
The title going to a couple of newsletters that didn't even have an unsubscribe link.

So, once and for all: Please always have a clear unsubscribe process, the unsubscribe link should ALWAYS be available in the footer of your emails, one should NEVER have to log in on your website to be able to change his email preferences.

If you fail to follow these - simple - advices, you take the risk to get spam complaints, unsatisfied users and geopardize your online reputation (both vs the email providers and the users).

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