What is email deliverability?

After a couple of years writing on this blog, I realize that there's still quite a few myths and weird questions wandering around the web and in direct marketing trade shows or seminars about deliverability.

I've decided to do a quick powerpoint presentation on the subject, some kind of really short "Deliverability for dummies" thing for people around the planet for whom IP reputation, feedback loops, disposable emails, spam traps and SMTP error logs are curse words.

You can read the presentation here after, please feel free to comment.
You can share the presentation if you want but please do not edit it (or ask me first)

Enjoy!

Email deliverability

View more presentations from Anton Panaitesco.