Yet another big European ESP is bought by an American company.After Experian that bought United Mail Solution at the end of last year, private equity firm TA Associates announced yesterday that it had signed a definitive agreement for a majority investment of over €60 million in eCircle, probably the biggest German ESP.
eCircle's head of marketing Rebecca Mendez declared it was a huge opportunity for the company to invest on technological improvements, new products and international expansion.
More information is available on tech crunch and the TA Associates website
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