TA Associates to buy eCircle

Yet another big European ESP is bought by an American company.

After Experian that bought United Mail Solution at the end of last year, private equity firm TA Associates announced yesterday that it had signed a definitive agreement for a majority investment of over €60 million in eCircle, probably the biggest German ESP.

eCircle's head of marketing Rebecca Mendez declared it was a huge opportunity for the company to invest on technological improvements, new products and international expansion.

More information is available on tech crunch and the TA Associates website

Happy new year

Hello everyone, first I would like to apologize, it's been quite a while since I haven't posted anything on this blog.
I wish you all readers a very happy new year, and hope 2010 will be full of high delivery and excellent performance!

There has been quite a lot of events and news in 2009 and let's guess 2010 will be the same.

For the last 4 years the email marketing market has grown and evolved quickly, so stay tuned ;)

I wish you all the best