Oct 7, 2009

The FTC approves Adobe's deal to buy Omniture

What a week for the e-marketing world!
After Experian who buyed United MailSolutions last week, the U.S. Federal Trade Commission approved Adobe Systems's deal to buy web the analytics firm Omniture for $1.7 billion ($21.50 per share).

This deal is supposed to help measure web activity on flash websites.

More (economical) information on the Reuters website

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