A recent study made by Emailvision UK reveals women are only half as likely to read the email newsletters. One out of ten open their newsletters versus one out of five men.
Other interesting piece of information is that women are more likely to unsubscribe (17% over the last year versus 7% of men). They tend to blame the amount of incoming emails when men blame the quality and relevance of the content.
The full study is available on Emailvision UK's website
1 comment:
Very interesting information - I will definitely be reading this study and seeing if it corresponds with my email marketing results.
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