May 4, 2009

Gmail's trusted senders reset

A week ago, all my trusted senders got their images turned off by default.
I thought I was one of few since no alert was made on the Gmail blog. But I saw a couple of posts such as the one made by Chad White on the Retail email blog made me confident it's a general issue.
Problem is here that all users that displayed your images by default will now have to click back to authorize the display of images which can have a negative impact on your opening rate.

It seems that the problem is now over, but I though I would just relay the info to explain potentially low Gmail open rates you might have experienced last week.

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