We had the SNCD (Syndicat National de la Communication Directe or Direct Communication National Syndicate), we of course had the MAAWG, a new Email Marketing syndicate just joined the pack: the CPA-France.
This new syndicate was launched by the following affiliation networks :
Affilinet, Commission Junction, Effiliation, NetAffiliation, Tradedoubler and Zanox.
The goal is to help improve Email Direct Marketing ways in the affiliates' world, promote best practices, but also get in contact with the CNIL (France's National Commitee on Informatics and Liberty) and other organisations such as the IAB (Internet Advertising Board).
Even though email is already quite spread among affiliates, I bet they will have quite a lot of job ahead before French affiliate list owners reach the Email Marketing Standards and comply to all the best practices.
2 comments:
"I bet they will have quite a lot of job ahead before French affiliate list owners reach the Email Marketing Standards and comply to all the best practices"
I'd personaly bet that even among e-mail "pure players" not so many actually comply with email marketing standards and best practices !
Let's hope this new association participates in improving overall e-mail marketing practice.
I agree with you... Anonymous ;)
I'm not sure of the actual reach these guys will have. I reckon they will have a long road ahead in any case.
They will also have to find the right persons to help them spread the words of wisdom.
Apart from that I'm always happy to see new people or organizations trying to push things forward.
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