Nov 5, 2008

Blue-Tie Feedback loop (FBL)

As a returnpath client, I received an email telling me that a new FBL has been released with Blue-Tie hosted domains (including, and

A FBL is a process that gets the user info back to you when someone reports a spam in his webmail on one of your campaigns. On the other side, you commit to never send emails again to this user.
This is very useful to get a clean DB and limit over time the amount of complaints triggered on each of your broadcasts.

The service already is opened for Returnpath clients and will be live in a few weeks time for everyone.

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