C.R.E.A.M

As said by the WuTang : Cash Rules Everything Around Me
This includes of course giving money to my employer (Cabestan), ZenithOptimedia estimates that advertising expenses should slow down on 2008 and 2009, the French institute of statistics (INSEE) announced on their side that Firms’ investments have slowed as well and that it should get even worse if the banks just shuts down the robinet.

Fortunately enough, email marketing remains a highly profitable means of communication and especially cheap.

But if the crisis continues, there might be no more point in sending advertising to cashless users or companies.

I think it's more than ever important to have the best communication process as possible and aim correctly at your consumers.

I personally am kind of optimistic that the stock market will bounce and that capitalism will survive, but after all... who knows? :)