Aug 26, 2008

If you fancy reading a bit :)

I just finished reading a couple of very interesting books about marketing and direct marketing.
These books are available on

I reckon it might be usefull for some of you:
Landing page Optimization
The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
Optimal Database Marketing: Strategy, Development, and Data Mining
Successful Direct Marketing Methods

Enjoy !

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